MARSHA FRIEDMAN
CEO & Founder of News & Experts Public Relations
Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.
Marsha Friedman launched News & Experts in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, The Temptations.
She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.
PAUL FRIEDERICHSEN
The Blake Project
Paul Friederichsen has spent the vast majority of his 30-year career helping advertising agencies build and communicate value. As a creative director and marketing strategist he helped drive client results for agencies such as McCaffery and McCall (a Saatchi & Saatchi agency), Earle Palmer Brown and The Hauser Group. He also served as a client-side marketer for the in house agency of Ross Laboratories, a division of Abbot Laboratories, where in the management tier, he was responsible for creative strategy.
Paul has helped shaped the fortunes of emerging, national and global brands including The Home Depot, where he played a critical role in brand development for more than a decade. Working closely with the client he developed proprietary brands through every phase from brand strategy, naming and brand identity standards to packaging and merchandising. His work was instrumental in the launch of the TrafficMaster brand, recognized as one of the most successful launches in company history.